Social Media Guideline
Develop a comprehensive design and strategy guide for Countdown's social media channels, ensuring consistent and seamless branding across all platforms. Establish clear safe zone guidelines to prevent important information from being cropped by the app's existing interface.











Logo design
Developed an internal brand identity through a carefully crafted logo design. This project focused on capturing the core values and personality of the brand, creating a visual identity that resonates with internal stakeholders. The design process involved extensive research, concept development, and refinement to ensure the logo aligned with the organization's mission and fostered a cohesive and professional brand image.













Digital Asset Guidelines
This project highlights my role as a digital designer, where I collaborated closely with our UI/UX designer, copywriters, and content specialists to deliver seamless, high-quality outcomes. A key focus was developing clear and actionable digital guidelines to ensure consistency and precision when external agencies or suppliers produced assets for our website.








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