Auckland Art Gallery

Light from Tate:1700s to Now.

Bringing the sensory magic of light to life, I partnered with Auckland Art Gallery Toi o Tāmaki to promote Light from Tate: 1700s to Now, an immersive exhibition exploring the artistry of light from the 1700s to today. My role was to create a captivating 30-second Instagram Reel showcasing the multi-sensory experience and encouraging audiences to visit.

The campaign focused on expanding the exhibition’s reach beyond traditional gallery-goers by highlighting its experiential nature and emotional impact. Deliverables included bespoke content, compelling storytelling, and a clear call-to-action, amplified by boosted posts from the Gallery.

Olafur Eliasson: Your curious journey

I collaborated with Auckland Art Gallery Toi o Tāmaki to create an engaging digital campaign for Olafur Eliasson: Your curious journey, the artist’s first major solo exhibition in New Zealand. My role was to produce high-quality content, including a 40+ second video showcasing the exhibition's interactive and experiential artworks. The campaign aimed to maximize awareness, drive ticket sales, and position the exhibition as a must-see summer highlight for art lovers and families. Deliverables included a visually compelling video, captivating sneak peeks, and a clear call-to-action.